About Us

A Legacy Born on Two Wheels

In November 1896, George Lee Snider arrived in Bakersfield, California, all the way from Quincy, Florida—with just $16 in his pocket and a heart full of ambition. After working hard with the Kern County Land Company and the Southern Pacific Shops, George followed his passion and opened a small bicycle shop that would spark a legacy.

In 1904, Kern Cyclery was born, offering not just bicycles, but also phonographs and photography supplies—capturing the spirit of adventure and innovation. As the years rolled on, Snider’s embraced the thrill of the open road by adding Harley-Davidson motorcycles to its lineup, becoming more than a shop—it became a destination for dreamers, riders, and explorers alike.

A Ride Through Time

• Snider's has always had a commitment to community and to Kern County.
• 1875 – The Journey Begins
  George L. Snider is born in Carthage, Missouri, destined to one day change the cycling scene in Bakersfield.
• 1896 – New Beginnings
  With just $16 and a dream, George arrives in Bakersfield, CA, seeking opportunity and adventure.  George first worked at the Kern County Land Company, and shortly got a job in the machining department for the Southern Pacific Railroad.
• 1904 – Kern Cyclery is Born
  From the basement of the First Bank of Kern, George opens Kern Cyclery, offering bicycles, phonographs, and photography supplies—a hub for innovation and community.  George uses his skills in machining to open the bicycle shop. 
• 1911- George Lee was the first to sell Harley Davidson's in Kern County and was a prominent member of the Bakersfield Motorcycle Club.  George was also a member of the Kern School Board of Trustees.  
• 1932 – Passing the Torch
  George retires, and his 28-year-old son, Lloyd C. Snider, takes the handlebars, continuing the family tradition of excellence.
• 1939- Lloyd rides through a wall of fire on the high wheeler (come see it at our Union store), at the bicycle tournament in Taft. 
• 1940's- Lloyd would spend his weekends at Hart Park renting out bikes to families.  He was a charter member of the Racquet Club, Kiwanis, Bakersfield Country Club.
• 1948 – A Bittersweet Moment
  George L. Snider passes away from cancer, just one day before meeting his newborn grandson—a reminder that legacies live on in many forms.
• 1975 – The Third Generation
  Lloyd Snider retires, and James Snider steps in, keeping the wheels turning and the family business thriving.
• 1980's- James was one of the founding members of Kern Wheelmen.  Was a support member of the Race Across America.  
• 2001 – A Test of Strength
  A fire destroys the historic Baker Street location, but not the spirit of Snider’s.
• 2003 – A New Chapter
  Snider’s opens its doors on Union Avenue, welcoming a new era of cyclists and community.
• 2004 – 100 Years of Riding Strong
  Snider’s Cyclery proudly celebrates a century of service, passion, and unforgettable rides.

Why Shop With Us?

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Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.